Making the most of change means partnering with a communications firm that knows exactly how that's done. We have the experience to help you navigate change and the knowledge of integrated marketing communications to make the most of every opportunity. What does that mean for you? Let's find out.


We transform traditional communications services into new media, creating an offline and online marketing mix where each message reinforces the other. Brand ID programs create a consistent look and feel. Advertising crosses all channels: print, online, broadcast and out-of-home. Content from a thought leadership programs is transformed for placement with news media, and onto web sites, blogs, online videos and social media. Every touchpoint becomes an opportunity for authenticity.


Not every communications company has extensive experience in helping companies navigate change.

At Metaphor, we do. For our clients, this means we have a lot more insight into their business. We’re able to offer better ideas and more of them, especially at times when they are confronted by a changing business landscape. We’re able to bring insights from one industry to another - whether it be healthcare, financial services, consumer, business-to-business, or non-profit.

We’re good at doing a lot with a little. We’re focused, loyal, and very low maintenance. We see the big picture and we see the details. And the work we do gets the job done.


About us

Metaphor is a team of communications professionals who understand how to help our clients achieve meaningful, positive change with their businesses - be it with their brand, their products and services, or their people. We're lean and focused. That means you have senior talent leading your communications program every step of the way, from initial contact and concept development through to delivery and beyond.


Michael Donovan
Marketing Strategist. Brand Steward.

Michael brings more than 25 years of agency and consulting experience to Metaphor, including a strong background in branding, strategy, creative development, online marketing, and public relations. Michael founded Donovan Group, a highly successful firm recognized by Adweek as one of New England’s top 10 advertising agencies and twice by Inc. magazine as one of America’s fastest growing companies. Michael was also a managing partner of Overdrive, one of Boston's top interactive advertising agencies specializing in social media, search marketing, online advertising, email marketing and web development. Overdrive was recently named Interactive Agency of the Year by MITX.

Eric Rackliff
Creative and Interactive Services

A constant challenge for firms who seek to offer integrated marketing communications is finding talented creative professionals who can create compelling work across all media with equal proficiency. Eric has a rare intuitive understanding of the extent to which successful branding is about consistency at every touchpoint, including web site design and development, online advertising, electronic webinars, e-mail broadcasts, print advertising, highway billboards, collateral, and point-of-sale signage.