B2B MARKETING: HARD YET SIMPLE.

In B2B marketing, the bar is very high for knowledge. Knowledge of specs, competitors, trends. How to talk like a member of the club. Once you clear that bar, though, it typically works like any other marcom challenge. B2B customers like messages that are smart, helpful, respectful of their time. In other words, they’re people. Between the messaging that never clears the knowledge bar and the messaging that gets so lost in details it forgets to communicate, there’s a lot of indifferent B2B marcom out there. We like to help our clients stand out.

Client Showcase: Kelleher & Sadowsky

RELEVANT B2B EXPERIENCE
3Plex
Authoria
Barry Communications
Campagne Associates
Hanover Insurance
Hassett and Donnelly
Kelleher & Sadowsky
LLJUA
Maconomy
Mirick, O’Connell
Morgan Worldwide

CONSUMER MARKETING: CUSTOMERS ARE LISTENING. YOU JUST NEED TO KNOW WHAT TO SAY.

Everyone knows businesses need to listen to their customers. But it’s not a one-way street. Today’s customer is more open to commercial messages than ever. They want to hear from you. At the same time, they’re more savvy. And they have a lot less patience with messaging that doesn’t resonate. How do you get the right messaging? It’s part science and part gut. Part analysis, part insight, part seasoned judgment. And while the process is always the same, it plays out differently in different markets. Our work can show you how better than words can.

Client Showcase: Worcester Restaurant Group

Client Showcase: The Haven Country Club

RELEVANT CONSUMER EXPERIENCE
111 Chop House
Armeno Coffee
Bose
Brine
Cabot Stain
Danskin
Endicott Johnson
Furniture.com
Havana House
Higgins Armory
Holmes
Polartec
Rival Crock Pot
Sharfmans
The Haven Country Club
The Sole Proprietor
Thomaston Mills
VIA Italian Table
Wachusett Brewery
Wachusett Mountain
WRTA

TECH & BIOTECH: B2B, BUT ON CAFFEINE & STEROIDS

Deep complexity, constant change, high stakes, and incredible stories: in tech and biotech, the miracles and the challenges go hand in hand. We love learning about the details and the underlying stories and bringing it all together in a coherent and intelligent way. Our experience in this area goes back decades and includes B2C work as well.

Client Showcase: The Reactory

RELEVANT BIOTECH / TECHNOLOGY EXPERIENCE
Commercial Ware
Concord
Massachusetts Biomedical Initiatives
Novera
Quadstone
RSA Security
Stratus
Supplier Market
The Reactory /WBDC

FINANCIAL SERVICES: NOT COMPLICATED, YET NOT WELL UNDERSTOOD

Everyone uses them. Almost nobody could tell you how they work, whether it comes to fees or features. We see that as an opportunity. While a lot of financial services messaging gets by with cheery photos and bland messaging, we like to dig a little deeper. Our deep knowledge of the industry and the ins and outs of compliance considerations gives us the power to think more creatively than most shops. Call us crazy, but we love this stuff.

Client Showcase: Cutler Capital Management

RELEVANT FINANCIAL SERVICES EXPERIENCE
Allmerica
BankNorth/First Massachusetts
BHR Life Companies
Cutler Capital Management
Commerce Insurance
Flagship Bank
Fidelity Investments
Lord Abbett and Co.
Loomis Sayles
Safety Fund Bank
Tucker Anthony
Worker’s Credit Union

HEALTHCARE: NO NEED TO BE CLINICAL

We understand the pressures the healthcare segment is under. We also understand that dull, clinical messaging is a win for no one. The same goes for “balloons and teddy bears” — imagery and language that are relentlessly positive, even when that’s often not what resonates. Over many years of helping both B2B and B2C healthcare clients we’ve learned a lot about how to frame the message differently, to very positive effect.

Client Showcase: Walden Behavioral Care

RELEVANT HEALTHCARE EXPERIENCE
Heywood Hospital
UMass Memorial Hospital
Walden Behavioral Care

NON-PROFITS: BUSINESSLIKE, YET NOT A BUSINESS

The way non-profits are viewed has changed more in the past 20 years than in the previous 100. Constantly challenged to be more business-like, yet risking negative perceptions if too financially successful, non-profits face this and many other challenges. Coordinating messaging across stakeholder channels — members, donors, government, constituents — is essential to visibility, to reputation, and to keeping audiences abreast of change. Above all, it’s important to moving people along in the engagement cycle, from initial awareness to donation to advocacy for your group among their peers. Helping non-profits with this and with all other areas of communications is something we’ve been very successful at.

Client Showcase: Alternatives

RELEVANT NON-PROFIT EXPERIENCE
Alternatives Unlimited/Open Sky
FREED
Rosie’s Place
The Home For Little Wanderers
The Horizons Initiative
The New England Center For Children
Worcester Department of Public Works
Worcester Youth Center