The way non-profits are viewed has changed more in the past 20 years than in the previous 100. Constantly challenged to be more business-like, yet risking negative perceptions if too financially successful, non-profits face this and many other challenges. Coordinating messaging across stakeholder channels — members, donors, government, constituents — is essential to visibility, to reputation, and to keeping audiences abreast of change. Above all, it’s important to moving people along in the engagement cycle, from initial awareness to donation to advocacy for your group among their peers. Helping non-profits with this and with all other areas of communications is something we’ve been very successful at.