Client Showcase: Alternatives / Open Sky

When human services non-profit Alternatives came to us, they had been a viable operation for three decades, yet still were not well-known or accurately perceived among any of its actual or potential stakeholder populations.

Our first task was to develop a brand messaging strategy and update their logo and corporate identity. We then developed a website that emphasized “high touch” storytelling about their clients and “high tech” e-commerce and event registration capabilities. We even succeeded in winning a Google Grant to fund search-based advertising as well as media contributions toward outdoor signage and billboards.

Known today as Open Sky (after a merger with another non-profit) this remarkable organization enjoys a high and highly visible reputation throughout Central Mass. It’s known as the organization that helps individuals with disabilities integrate into the fabric of their community — socially, financially, and functionally. We’re proud to have helped them become one of the premier human services organizations in the region.