Client Showcase: Cutler Capital Management
Using A Strong, Simple Story To Overcome Investor Bias
As an asset manager, Cutler had several hurdles to overcome. One was being a local firm in an industry dominated by national chains. Another was specializing in a type of security (convertibles) not familiar to many investors.
Most recently, we’ve helped them evolve from an asset manager specializing in convertible securities and REITs to a full-service wealth manager offering financial planning.
Our work has included brand development and messaging for different audiences, in particular referral sources and investors. This messaging has extended across a wide range of media, including website, public and client relations, social media, digital advertising and email marketing.