Client Showcase: Kelleher & Sadowsky

In recent years, New England’s second largest city has also become one of its hottest real estate markets. As Worcester’s commercial real estate powerhouse for over 4 decades, Kelleher & Sadowsky has been one of the prime movers behind the city’s economic momentum.

One challenge the firm has faced: competition from new players, including national CRE firms. Our response was to position Kelleher & Sadowsky as the team with the local knowledge and relationships that are always an inside track in real estate, while also offering major-market professional skills and insights.

Our campaign involved an overall strategy, brand messaging, website with custom video, and highly targeted email marketing, YouTube advertising, and digital advertising, including custom intent filtering, retargeting and geofencing to reach potential developers and investors in Worcester commercial real estate.