Client Showcase: Worcester Restaurant Group
We’ve supported this local, family-owned restaurant group with fun, effective marcom for more than 30 years. During that time, we’ve helped them go from local startup to the area’s favorite. Not only have their 3 restaurants earned top “best of” honors in their respective categories (seafood, steakhouse, and Italian), they’re the 3 largest restaurants in Central Mass.
Here our approach has focused on helping develop a unique positioning for each restaurant, while also maintaining an umbrella image for the group as a whole. Execution has included a diverse and sophisticated marcom program, including websites with ecommerce and reservations/event registrations, email programs with proprietary lists that are larger than the daily newspaper circulation, traditional outdoor and print ads, targeted digital marketing, and public relations and social media programs targeted to foodies, businesses and other interest groups.